Our founders found the advice gap when they were looking for help with their own finances.

As new parents, they suddenly realised that they needed to get serious about where they were headed financially. What they wanted was someone to tell them what they should be doing, at a price they could afford.

They didn’t find it.

So they created it.

The result is epito: a Cambridge-based team of financial and technology experts, driven by a need to revolutionise the financial advice industry.

We couldn’t find clear answers to our questions – we found ourselves stuck in an industry where, if you weren’t wealthy, you were left to scroll comparison sites. We also felt that much of what was said to be ‘advice’ was actually ‘selling’. We wanted another way.